Max Alpha Labs

About Max Alpha Labs

A startup studio that builds, launches and scales software companies.

Founder-led studio

Max Alpha Labs is a startup studio focused on building practical software products that solve real problems. We create companies across compliance, finance, productivity and operations, staying involved from first insight through launch and growth.

Rather than chasing trends, we look for overlooked friction in everyday workflows and build focused products that earn trust through usefulness.

The team

Mark Rosenberg

Mark Rosenberg is an MBA-qualified technology and product leader with experience across SaaS, finance, logistics, retail, education and government. He has managed technical teams, founded and raised capital for a startup, and built products across multiple industries.

Itai Etzman

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What we value

Practical over flashy

Useful products beat impressive demos.

Real users over vanity metrics

Adoption and retention matter more than hype.

Shipping over talking

Progress shows up in releases, not slide decks.

Sustainable businesses over hype

We build companies meant to last, not trend.

Clear ownership

Someone is always responsible for the outcome.